Experience Ridgeback at the 2025 Tour of Britain

Ridgeback Bikes is thrilled to announce that we'll be joining the action throughout the entire Tour of Britain Men 2025—from the finish line of every stage, to the start and finish of Stage 3 in Milton Keynes on Thursday, 4 September.

Where to Find Us & What You Can Do

At the end of every stage, Ridgeback will be there with a demo-ride zone. Race your own time, experience the craftsmanship, and ride right over the official finish line.
Stage 3 Start & Finish – Milton Keynes (4 September): Join us at Midsummer Boulevard from around 9:30 am, where the race starts at 11:30 am. We'll be set up for demo rides, plus scenic access to ride the stage’s conclusion through Ampthill—right over the finish line.

Day-by-day stage details:

Stage 1 – 2 Sep: Woodbridge → Southwold (161.4 km)

Stage 2 – 3 Sep: Stowmarket → Stowmarket (169.3 km)

Stage 3 – 4 Sep: Milton Keynes → Ampthill (122.8 km)

Stage 4 – 5 Sep: Atherstone → Burton Dassett Hills Country Park (186.9 km)

Stage 5 – 6 Sep: Pontypool → The Tumble (133.5 km)

Stage 6 – 7 Sep: Newport → Cardiff (112.2 km)

Why Ride with Ridgeback?

At our demo zones, you'll be able to:

Test ride the latest Ridgeback models—whether you’re geared for smooth commutes, adventurous terrain, or just lightweight speed. Our team will help you find the perfect fit and set-up.
Experience the true feeling of crossing a pro cycling finish line—a unique opportunity to feel what the elite riders feel on the final sprint.

A Celebration of Cycling Culture

The Tour of Britain isn’t just a race—it celebrates the spirit of cycling across the nation.

In Milton Keynes, the day begins with a cycling-themed festival featuring BMX stunts, free bike checks, fun decorations, and family-friendly activities before the pro riders roll out.
Whether you're launching your journey at Midsummer Boulevard, riding through the scenic loops around Northill and Old Warden, or sprinting through Ampthill, there's a sense of community and excitement that stays with you long after the race ends.

We can’t wait to see you there. Come test ride, cross the finish line, and experience the true feeling of the Tour with Ridgeback. Let’s ride!